Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

MSTFD5023 Mapping and Delivery Guide
Develop marketing plans for fashion products

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency MSTFD5023 - Develop marketing plans for fashion products
Description
Employability Skills
Learning Outcomes and Application This unit of competency describes the skills and knowledge required to plan marketing and promotional activities to support the sales of fashion products. Proposed activities must be appropriate to the price point of the fashion design and the overall objectives of the stakeholder.The unit applies to local and international individual and team activities typical in the promotion and sale of fashion products in small to large scale workplaces in the textiles, clothing and footwear industry. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to stakeholders.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Prepare to develop marketing plan
  • Determine job requirements from specifications, job sheets and work instructions
       
Element: Identify key features and benefits of selected fashion design
       
Element: Research target market and identify fashion design needs and expectations
       
Element: Identify price point and marketing budget
       
Element: Identify other relevant details that affect marketing activities
       
Element: Establish marketing objectives with required stakeholders
       
Element: Research and determine marketing options
  • Determine suitable media to reach target market and select appropriate strategies
       
Element: Explore marketing event options and promotional activities that meet legal, ethical and work health and safety (WHS) requirements, and assess their potential effectiveness in marketing selected fashion design
       
Element: Explore timing of marketing activities and determine costings for marketing options
       
Element: Develop and finalise marketing plan
  • Identify fashion product marketing cycle and develop marketing plan that details marketing activities
       
Element: Adjust marketing plan to ensure it meets marketing objectives, timing, budget requirements, and legal, ethical and WHS requirements
       
Element: Present marketing plan to required stakeholders
       
Element: Update marketing plan to incorporate feedback from stakeholders
       
Element: Document marketing plan according to industry practices
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine job requirements from specifications, job sheets and work instructions 
 
 
 
 
 
Determine suitable media to reach target market and select appropriate strategies 
 
 
Identify fashion product marketing cycle and develop marketing plan that details marketing activities 
 
 
 
 

Forms

Assessment Cover Sheet

MSTFD5023 - Develop marketing plans for fashion products
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

MSTFD5023 - Develop marketing plans for fashion products

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: